Category Archives: PR Connections

The Beauty And The Controversy

The Miss American Pageant has always fascinated me. Being the youngest of three rather ‘girly’ sisters, I was always around proms, cotillions, formals, weddings, ect. Since I do not have much time for TV these days, I missed this past Miss America Pageant. However, the next morning I was caught up to speed on what I had missed:

This was such a bold move made by Miss California’s Carrie Prejean. It turned out to work in her favor, as she placed 1st runner up. I must admit I’m proud of her. She made her opinion known in a tasteful way, trying not to offend anyone. She didn’t sugarcoat her beliefs or force them onto anyone. Prejean simply stood up and defended what she believed when she was asked about it. It’s an admirable quality.

She received mixed reviews on her response to Perez Hilton’s question. Despite the negative feedback, the Miss California USA team stands behind their leading lady:

“I am proud of Carrie Prejean’s beauty and placement at the 2009 MISS USA pageant. I support Carrie’s right to express her personal beliefs even if they do not coincide with my own. I believe the subject of gay marriage deserves a great deal more conversation in order to heal the divide it has created.”
-Keith Lewis; Co-Executive Director K2 Productions, MISS CALIFORNIA USA and MISS CALIFORNIA TEEN USA.

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Newsflash: Actions Still Speak Louder Than Words

Seth Godin knows what he’s talking about in this post. What your kindergarten teacher taught you at age 5 still rings true. Now, this concept can and SHOULD be applied to all levels of life. Why do you think you learned it before you learned the art of leadership? The art of business? The art of relationships? Be it in your social or professional circles—your actions are what are left after everything else fades away.

Companies that understand this—understand much. You can talk all day about how your product will never fail or about how your customer service model is flawless….but it means little unless you have proof. Do you have satisfied customers? Do you have people outside of your team and your personal circles who believe in what you are doing? If you do, then you understand what a precious commodity that is. If you don’t, then it might be the key in bringing success to what you’re doing.

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Video Killed The Radio Star:Blog Remix

We all know the story. Something we once considered the coolest thing since sliced bread is all of a sudden replaced by the latest fad. Take scrunchies. They were once the go-to item for in-style ladies. If you were the uber fashionista—you had one in every color. Now, you would be hard pressed to find a girl sporting such a thing. (Unless of course its the end of the night and shes washing her face over her sink.)

Are blogs headed for this same fate? Other social media devices such as Facebook and Twitter are beginning to overshadow the ‘blogosphere.’ Twitter offers a sort of mini-blog feel that is sharper and more direct, but could it really completely erase the world of blogging?

John Cass, brings up a great point in that blogging isn’t necessarily leaving us, but rather transforming the way we communicate. Thanks to Twitter and Facebook, we now have different ways to communicate different messages. What may be effective to say on Facebook, may not be exactly ‘blogworthy’ or relevant for the blog world.

At any rate, I personally do not believe that blogging is on the way out at all. I do think that Twitter and Facebook may cause blogging to ‘step up its game,’ but roll over and play dead? I think not.

blogging

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Changing A Life Begins With A Single Step

I have always loved Toms. It’s a beautiful cause backed with a beautiful message. Toms sells shoes, and for every pair you buy—they’ll give a pair to a child in need. One-For-One is the campaign. What a slogan. What a message. What a movement.

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Toms has only been around for a couple years. It’s still a relatively new market. So imagine my suprise when I was watching The Masters on TV and saw a commerical for my beloved Toms. It basically made my day. It was exciting on many different levels, but mainly I was jazzed that Toms snagged a spot during The Masters. What a steal. So many new people learned about Toms and their business model in a matter of seconds. One huge benefit to mass social media. TV commercials have the ability to inform countless people on countless issues in a matter of seconds. Thanks to this one 30 second commercial, the brand of Toms was expanded.

Until this point, Toms-fame has basically traveled by word of mouth. What a testiment to a great business model, as well as a testiment to the human race. People want to be involved in something that is good. Toms even agrees, “For anybody that is starting a small business or has an idea, incorporate giving in what you do.”

Their business model

Their business model

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Catalyst Does It Again

Catalyst delivers, yet again. The company which has brought you 10 years of conferences with out-of-the-box creativity has served it up one more time. The new Catalyst website just launched last week, providing its fan base with a lot to look forward to. From the wildly popular West Coast event which just wrapped, to Catalyst One Days, the Catalyst brand has a reputation that does marketing departments everywhere proud. Lets just say, Catalyst knows how to leave an impression. Take the group leader kits they send out each year. These little bundles of joy encompass the most random assortment of items, sure to keep you and your team entertained, (or at the very least distracted) for hours on end. These group leader kits include brochures, dvds, fun mini games, and always come wrapped up in an obscure box. Some have been shaped like a pizza box, some like a tube, others a cube. At any rate, Catalyst knows their target market. They know that they are trying to influence 20-40 year olds. They know that this is a creative generation, so the best way to reach them is creatively. This company practices what they preach. Catalyst does not send you fun games without testing them out themselves. They’ve perfected the idea of ‘work hard, play hard.’ It might not be rocket science, but it just might be crazy enough to work.

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