In class, we had the privilege of hearing two Georgia Southern alums tell us about the world of PR from their firsthand experiences. Jeremy Estroff and Lauren Crawford are both employed with THREE, which is an Atlanta based firm that specializes in Public Relations, Advertising, and direct Marketing.
Jeremy and Lauren both reaffirmed what we’ve been learning all semester: press releases, researching, and social media outlets are all extremely important in the practice of PR. Lauren even goes so far as to say that social media is, “changing the face of PR.” From Twitter, to Facebook, to blogging—there are endless possibilities when it comes to the face of social media.
We were encouraged to learn strategy then create art. We need to start becoming prepared now for life post-college. Jeremy suggests doing any free-lance work we can, writing PSA’s for a company, and helping organize events. There is no better time than the present to begin gaining experience in the field of PR. We must create our own opportunity. We must always look to what is next. What is next in PR? What is next in trend? What is next in social media? We must constantly stay up-to-date and relevant.
Jeremy also reminds us to always aim to be memorable to editors. This is a must. Now is the time for all of us to be perfecting our writing style and credibility. Again, there is no time like the present.