Persuassion… the new Manipulation?

In general, the life of a PR professional is seeped in very defined levels of ethics. We must choose to adhere to our own moral code. One important arena that PR professionals must pay special attention to, is the area of persuasion.

Public relations people are simply the advocates of clients and employers. We are trying to ‘win over’ the public on behalf of a cause or person. So it is very important that we do not lead our audience astray with false information. A few key points we must remember when we try to persuade are:
-Do not claim to be informed or an ‘expert’ on a subject when you simply are not.
-Do not conceal your true purpose from your audience.
-Do not distort, guess at, hide, or misrepresent the number, scope, intensity, or features of consequences.
Most importantly: Do not advocate something in which you do not believe yourself.

Chapter 9: Public Relations: Strategies and Tactics (9th ed.) by Dennis L. Wilcox and Glen T. Cameron

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3 Comments

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3 responses to “Persuassion… the new Manipulation?

  1. Ansley:

    Nice post.
    We like your Blog and your writing style.
    We would like to invite you to be a guest author on The Jacob Report.
    The Jacob Report has been voted one of the Top 100 Blogs in America, and we have some of the best Bloggers covering Sales, Marketing, and PR in the industry.

    By being a guest author with us, you will receive a lot of buzz, and a lot of attention.
    If you are interested, please let us know immediately.
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    The Jacob Report

  2. ansleylawhead

    Andy—Thank you! I would love to join your team as a guest author. Just let me know what the next step is.

  3. Great, please email me so I can get you set up as a contributer…

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