In life, love, and the realm of pursuing happiness, communication is of the utmost importance. It’s safe to say that anything involving humans will surely involve commucation of some description. We can’t help it. It’s how we’re wired. With PR is no different. In the PR world, communication even has its own word: execution
Execution is the third step in the PR process. Standard objectives during this time period are:
-accurate dissemination of the message
-acceptance of the message
-change in overt behavior
Communication in any arena, involves interation–or a share experience– because a message must be sent, as well as received.
There are 5 things needed in order to practice successful communication: -paying attention to the message
-understanding the message
-believing the message
-remembering the message
-acting on the message
Chapter 7: Public Relations: Strategies and Tactics (9th ed.) by Glen T. Cameron and Dennis L. Wilcox.